Lilac

Despite achieving the prestigious Michelin star status, Lilac wanted to further elevate its social presence to attract discerning food enthusiasts and travelers. The goal was to maximize visibility among affluent diners, tourists, food critics, and local influencers while increasing reservations.

We developed a targeted social media advertising strategy that leveraged Lilac’s Michelin-star reputation, emphasizing exclusivity and culinary excellence. Our approach focused on creating premium content and executing laser-focused ad campaigns designed to resonate with Lilac’s ideal clientele.

The ad campaigns generated a substantial return on investment, with a 15x ROAS attributed to the precise targeting of affluent diners and food travelers.