Mace

Despite Mace’s reputation as one of the 50 best cocktail bars in America, they wanted to expand their customer base.

We designed a highly targeted social media advertising campaign that focused on three pillars: visual appeal, audience targeting, and exclusive experiences.

The campaign aimed to capture the attention of young professionals, cocktail aficionados, and sophisticated urbanites with content that brought Mace’s globally-inspired, spice-infused cocktails to life.